Frosthollow

Projects Completed, Players Engaged

Real outcomes from our development approach

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What Our Clients Experience

Results vary based on project scope, market conditions, and promotional efforts. Here's what we consistently deliver across different result areas.

Project Completion

Games that reach app stores or web platforms, ready for players to download and experience. Clear scope and realistic timelines help us finish what we start.

Store Visibility

Improved discoverability through keyword optimization, compelling store listings, and visual assets that communicate game appeal at a glance.

Player Engagement

Games with clear mechanics and satisfying progression loops that encourage continued play. Early testing helps us refine what works.

Technical Quality

Clean code, responsive controls, and stable performance across target devices. We test thoroughly before launch to minimize issues.

By the Numbers

94%
Project Completion Rate

Projects delivered within agreed scope and timeline

40+
Games Launched

Across mobile and web platforms since 2017

3.2x
Average Visibility Increase

For clients using our ASO services

15+
Countries Served

Worldwide reach from our Melbourne base

These numbers reflect completed projects from November 2024 to December 2024. Individual results depend on game concept, target market, promotional effort, and timing. We focus on what we can control: delivering quality work on schedule.

How Our Methodology Works in Practice

These scenarios show how we apply our approach to different project types. Names and details are modified, but the challenges and solutions are real.

Maze Development Project

From Complex Vision to Focused Experience

The Challenge

Client had a maze concept with numerous planned features including multiplayer, custom level editor, and achievement system. Six months of solo development yielded an incomplete prototype.

Our Approach

We identified the core loop that made the game engaging and built around that. Focused on single-player with procedurally generated mazes and three difficulty tiers. Deferred additional features for potential updates.

The Outcome

Completed game launched in 11 weeks. Clean maze generation, responsive touch controls, and progression system that teaches players gradually. Client gained confidence in completing future projects.

Endless Jumper Project

Responsive Controls Make the Difference

The Challenge

Previous developer delivered a jumper game with inconsistent physics and frustrating controls. Players complained about unfair difficulty and unresponsive input.

Our Approach

Rebuilt core mechanics from scratch with focus on predictable physics. Implemented variable jump height based on press duration. Added visual cues for upcoming obstacles. Tested extensively with different device types.

The Outcome

Player retention improved significantly. Reviews mentioned fair challenge and satisfying controls. Game achieved consistent session lengths and replay engagement. Client understood importance of polish over features.

App Store Optimization

Visibility Through Strategic Positioning

The Challenge

Quality puzzle game with minimal downloads. Generic keywords, unclear store description, and screenshots that didn't communicate gameplay. Invisible among thousands of similar titles.

Our Approach

Researched niche keywords with lower competition. Rewrote description to emphasize unique puzzle mechanics. Created new screenshots showing actual gameplay moments. Updated icon for better thumbnail visibility.

The Outcome

Organic downloads increased by 4.1x within first month. Game began appearing in relevant search results. Improved conversion rate from store page views to installs. Client learned value of ongoing optimization.

Development + ASO

Building with Launch in Mind

The Challenge

Client wanted to develop and launch a new endless jumper but had no experience with app store requirements or marketing. Needed end-to-end support.

Our Approach

Developed game with store requirements in mind from day one. Captured compelling gameplay moments during testing for store assets. Prepared keyword strategy before launch. Coordinated development timeline with optimal launch window.

The Outcome

Smooth launch with no technical issues. Strong initial visibility from coordinated keyword strategy. Client received complete package: working game, professional store presence, and understanding of launch process.

What to Expect During Development

Typical progression for our projects. Individual timelines vary based on scope and complexity.

Weeks 1-2

Foundation & Planning

Scope definition, technical decisions, and initial prototypes. You see basic mechanics working and can provide early feedback on feel and direction.

Weeks 3-6

Core Development

Main gameplay implementation, progression systems, and visual polish. Regular builds let you track progress and request adjustments while changes are still manageable.

Weeks 7-9

Testing & Refinement

Bug fixes, balance adjustments, and control refinement. We test across different devices and gather feedback to ensure the game feels fair and responsive.

Weeks 10-12

Launch Preparation

Store assets, metadata optimization, and final builds. For ASO clients, this includes keyword research and positioning strategy. You receive everything needed for launch.

Beyond the Initial Launch

Launching a game is one milestone, but what happens after matters just as much. Our clients often find that the structured approach we used together becomes a template they can apply to future projects.

You gain practical understanding of what works: how to scope features realistically, when to prioritize polish over additions, how to test effectively, and what makes store listings convert browsers into players.

Many clients return for subsequent projects with clearer vision and better questions. They've learned to distinguish between ideas that sound exciting and mechanics that actually engage players. This knowledge compounds over time.

Ongoing Support

We provide documentation, source code, and explanation of key decisions. If issues arise post-launch, you know how to reach us. For ASO clients, we recommend periodic reviews as search trends and competition evolve.

The goal isn't dependency, it's capability. You should understand your game well enough to make informed decisions about updates, marketing, or future projects.

Why These Outcomes Last

Clean Technical Foundation

Well-structured code and clear documentation mean you can make updates without breaking things. We avoid shortcuts that create maintenance headaches later. This matters when you want to add features or fix issues months after launch.

Knowledge Transfer

We explain our decisions and share our reasoning throughout the project. You learn why certain approaches work and others don't. This understanding helps you evaluate future ideas and make better choices independently.

Realistic Scope

Games built with appropriate scope for their category perform consistently. We help you understand what features are valuable versus what sounds cool but dilutes focus. This principle applies to any future project you undertake.

Ongoing Optimization

For ASO services, we teach you how to monitor performance and adjust strategy as markets shift. Store visibility isn't set-and-forget. We provide the foundation and show you what metrics matter for continued growth.

A Track Record You Can Verify

Since establishing Frosthollow in 2017, we've focused exclusively on arcade and simple game development. This specialization means we've refined our process through repeated application rather than spreading attention across disparate project types.

Our methodology emphasizes early playable prototypes, iterative refinement based on actual gameplay testing, and realistic timeline estimates. We've found this approach leads to higher completion rates and better player reception than lengthy development cycles with late-stage testing.

The case studies on this page represent how we apply our methods to real client challenges. While we've modified identifying details for privacy, the problems encountered and solutions implemented reflect our actual project work.

We don't claim to guarantee commercial success, as market reception depends on factors outside our control. What we do guarantee is professional execution, clear communication, and delivery of what was agreed upon within the established timeline and budget.

Ready to Start Your Project?

Let's discuss what you're working on and see if our approach aligns with your goals.

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